[Saba Sports News] Josh Giddey, the Oklahoma City Thunder guard, is potentially facing significant financial repercussions due to recent allegations against him. According to Jenna Lemoncelli of the New York Post, Giddey, accused of having an inappropriate relationship with a minor, risks losing a substantial $40 million endorsement deal with Australian cereal brand Weet-Bix. In response to the allegations, Sanitarium Health Food Co., the producer of Weet-Bix, has removed Giddey from their social media pages.
A spokesperson for the company stated that they are aware of the news surrounding Giddey and are awaiting confirmation of the facts. They also mentioned that they are in communication with Giddey’s management team for further details. However, the company clarified that they have not yet severed ties with Giddey, who has been featured on Weet-Bix cereal boxes and other promotional materials.
The allegations against the Australian native surfaced last week on social media, prompting an investigation by the NBA, though findings have not been released yet. Oklahoma City Thunder has made a notable decision regarding Giddey’s game status amidst these developments. The potential loss of the endorsement deal is particularly impactful for Giddey, considering his four-year, $27 million contract with the Thunder.